Facebook Social Ads - The Dummies Ad Targeting Platform

Facebook Social Ads Make it Easy for Advertisers to Create Ads, Target Ads, Analyze Audiences, and Manage Payment Options.

When Facebook decided to open its doors to outside advertisers, they knew it would be a big revenue stream for them.  At first, the idea of advertising on Facebook was simple.  You have profile data, you can target ads and operate the ad network much like a Google AdWords campaign. However, Google and search had caught on mainstream with business and this made it easy for advertisers to trust and operate the Google Ad network.  Facebook was still a mystery, especially to new users in the business world.  The social networking platform is still very new to most people and Facebook was smart enough to realize this before moving forward with their advertising service.

Say Hello! to Facebook Social Ads.  Facebook Advertising

Facebook social ads make is very easy to create and manage your advertising campaign.

• Design - The Facebook ad program allows you to design your Facebook ad on-site and you are allowed to insert a graphic and text copy.  The ads look simple and clean cut.  You area allowed up to 25 characters for your Title (blue at the top) and 135 characters for your ad body text (under the graphic).  You can upload any picture that you want as long as you have the rights and it is appropriate in the eyes of Facebook.

photo courtesty of  http://www.ballotrevolution.org/images/facebook-ad.jpg

• Target Your Ad - You are allowed to target your audience by using demographic and psychographic filters such as:

Age

Sex

Relationship Status

Keywords

Employment

Education

Languages

Location

Interests and Hobbies

• Pricing Management - You spending limit is set around a daily schedule. You have to spend at least $1 per day to maintain a Facebook Ad campaign.  It is entirely up to you the amount of money that you want to spend per day.  You set your own price cap during the ad setup.  This price cap can be altered at any time throughout the campaign as long as it stay above the $1 minimum.

Now comes a big decision for your campaign - Do you use a Pay Per Click strategy (when a user clicks), or do you want to pay for impressions (displays).

1. A PPC strategy is you paying for every time a user clicks on your ad
2. Impression payment is for every certain amount of impressions or ad displays. You are not charged for any clicks

There are some best practice guides to decide.  Read what Facebook has to say: Facebook Payment Guide

• Review and Analyze your Ad

Once you put an ad into place, Facebook has an internal analytics tracker that you can use to track who is looking at your ad, who is clicking on your ad, what pages bring them to the ad, etc. It works much like a typical analytics tracker except it is somewhat dumbed down.  The analyzing is very clean cut and doesn't go TOO far into details.

Facebook has done a great job of making the advertising process easy for businesses to use.  I also think small businesses could really take advantage of a program like this because you could have a fixed cost if you wish.

photo courtesy of allfacebook.com

Comments

[SEO Agencies]

I think it's amazing how facebook can target their ads so well. And it's almost a little scary too at the same time. But seeing that facebook is so incredibly popular today that even little toddlers and grandparents are using it, is making it the best social platform to utilize for social media campaigns. Thanks a lot for sharing this info. It's really helpful!