Marketing on Amazon with Clickriver

How Clickriver Works and How You Can use it to Market to Amazon Surfers

Before I describe what Clickriver is, you must remember that 1 in every 3 internet users visit Amazon to do a little online shopping.  Which means that Amazon is a place to go for people that are just "searching around."  Although Google is the primary destination for web surfers that are just "surfing," one can not count out Amazon as a major "surfing" alternative.  Users often visit Amazon to compare prices and get an idea or review on a product. If someone wants to find a new toaster for their kitchen, they may turn to Amazon to compare prices and models. 

With Google AdWords, companies can bid on certain keywords in hopes of getting highly rated impressions on Google's in-organic search results.  These are called Pay Per Click ads and work much like ad banners on a website in terms of billing.

Clickriver thought**** since a lot people utilize Google for Pay Per Click ads, why couldn't these also be used on the Amazon search platform?  Clickriver is just that.  A Pay Per Click service that makes it easy to advertise on Amazon.com

1. Set up an account

2. Set up your budget

3. Select your target keywords and create text for your ad

4. Submit your credit card information

5. Analyze your click thru rates and determine your ROI

Clickriver

Clickriver is a great way to market your products/services on Amazon and it works because it makes the process simple for the user.

The only problem with the Clickriver ad placements is what I call "knowledgeable consumer users" KCU.  With Google AdWords and Clickriver you are charged for the amount of times a web user clicks on your ad.  Although a lot of people DO make purchases on the internet, there are a lot of people that are just looking to learn more about a product - product research with no intent of actually buying in the moment.  A KCU may click on your ad but they are not going to buy your product, they just want to know more about it.  So it comes down to ROI.  Is a Pay Per Click ad making you money in the long run.  Meaning... does the amount of money you make of your purchases from the ads outweigh the costs.

Clickriver is a simple and easy to understand service that can be beneficial if you monitor it consistently.  Also, the service would be very useful for large inventory sellers.

Clickriver is actually run under Amazon's search division called A9.  Here is a guidelines tutorial featured on Clickriver - Clickriver Guidelines

Comments

[vaibhav jha]

Very well compiled. However, I would like to bring to your notice that please do NOT choose linked.in direct ads. I was advertising on google and facebook and decided to see results on linkedin. however, even though my ads were paused linkedin falsely charged my credit card with $500. the customer support sucks , they ran my ads even though my ads were paused and since they take your credit card info while setting up your account they kept billing me.

Infact they bluntly refused to reverse the charges or even consider my case.

At your own risk people...

Guys you can mail me for more my correspondence emails.

[Camera digital]

I tried to use Amazon PPC, but with only a few categories, it is difficult. My product does not fit into any of the categories pre-assigned. I have a build of downloadable kit day solar panels but it is not even a home improvement Category.

[sem services]

This an interesting approach. It is common to take care of SEO from the individuality of ones' blog or web while leaving the incredible opportunity social media offers aside. This post clears up the way to better understand the way both activities interact and the steps to be taken to get the best results in your way to success.

[Website Design Company]

E commerce solutions that are not integrated into Business One through a design ignored. Any solution can be integrated and it is not our goal to create a policy of integration in this document. We focus on solutions that use the or similar means to processes to the Internet. Any integration will not be part of this paper. The purpose of this paper is to highlight the need for end to end solutions that facilitate integration.