LinkedIN Opens Up Their Network for Direct Ad Targeting and Now Businesses Can Place an Ad Right In Front of Their Targets Face
Linked is the largest business focused social network with over 50 million professionals that connect, share and network with other business professionals. In the past LinkedIn was somewhat limited when it came to advertising. In fact, I believe part of LInkedIn's growing success in the business demographic has been due to their lack of advertising. If there are limited ads, the website doesn't feel as SPAMMY. And since spam and privacy is the number one concern of older business executives when it comes to the internet, LInkedIn was a safe haven for them.
Recently however, LinkedIn has began to allow users to purchase ad space on the LInkedIn network. There are some qualifications that must be met in order for users to purchase ads, such as a certain amount of connections (friends). This is meant to keep the SPAMMING out.
Why this is HUGE!
If you think about how the LinkedIn platform is setup you will understand why allowing targeted ads is such a HUGE deal. Think about it: You are a business and you sell IT services to CIO's of large companies that have large revenues. If you don't already know, LinkedIn is a great way to locate these CIO's. Most of them have LinkedIn profiles and all it takes is a simple search to find them. Once you locate them you can learn quite a bit about them before ever connecting with them. So you study a certain CIO you are targeting.
Once you learn more about him you begin to formulate an ad that you believe is what will GRAB his attention. Now with the LinkedIn DirectAds you can target that AD specifically at that user and ensure that the ad ends up on his pages at some point.
How do you ensure this happens?
LinkedIn allows you to Target:
- Company SIze
- Seniority
- Industry
- Job Function
- Geographical Location
All of your target market can be targeted in ONE place. Forget Google PPC, with LinkedIn you are almost guaranteed to have your ad put right in front of the market you want to reach out to. This may be the latest tool to drastically improve digital marketing to company executives. Executives trust LinkedIn and you now have the ability to build your brand with LinkedIn DirectAds.
Pricing
Pricing options vary with LinkedIn. The most common is Pay Per Click. Which means you pay a certain amount for each user click and every 1,000 impressions.
Here is a Great Video on this service:
photo courtesy of linkedin.com
Comments