Presentation on LinkedIn DirectAds
A short presentation on Linkedin DirectAds that covers the basics and highlights important aspects of running an ad campaign with LinkedIn's advertising platform. DirectAds makes it easy to target specific demographical categories of people. View the presentation below to get a better understanding of LinkedIn DirectAds and what they can do for you and your business.
Linkedin Direct Ads 2010
View more presentations from Casey Fictum.
A client sent me this yesterday. It's a single, six-minute shot of a man walking along a road in what looks like Scotland, telling the story behind a brand. This clip is instructive on two levels. First, it's technically really impressive -- the timing is perfect, the delivery is terrific, and it's a masterful work of film making.
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Beware! Don't get caught out by the LinkedIn Ads promotions. - I recommend avoiding LinkedIn DirectAds.
Just before Christmas 2010 I got a $100 promotional coupon emailed to me by LinkedIn to try DirectAds. I had to register my credit card with them for a $5 initial charge to open the account. A few weeks later I checked to see how the ad trial was going and found that over $250 had been taken from my credit card account (in four separate transactions) as the $100 coupon amount had been used in just a few days! I had received no notification from LinkedIn of any of these charges to my credit card.
I have disputed this with LinkedIn and they say that the user agreement says they can charge the registered credit card for any amount at any time !
LinkedIn refuse to accept that the promotion was unclear about charging and they point blank refuse to refund any of the charges. In fact they took a final $48 more after I asked for my credit card to be removed from their system. I never had any trouble like this with Google Adwords or Yahoo Search Marketing.
Don't fall for the marketing hype - save your money and avoid LinkedIn Ads.
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