Social Media Security & Branding As 1 - Identity Verification Ads

 Solve Media TYPE-INs Turn Online CAPTCHA process into Marketing Genius

 

With the never ending growth of security in the online space, CAPTCHAs are vitally important in determining web users are actually human.  In case you don't know what a CAPTCHA is, it is that little box that pops up in certain instances when you try to click to your next destination---- it asks for you to type the word you see in the box before advancing.  Above you will find a picture of a CAPTCHA.  Of course you know what that is, you see one every day and even though its intentions are good, nobody likes the inconvenience that comes along with the process.

Solve Media has come up with a solution.  Now you can turn your Social Network security processes into brand marketing machines.  The company brings you TYPE-INs - the ad alternative to CAPTCHA.  To put it simple: TYPE-INs are making an annoying experience less annoying but jazzing it up a bit, while relying on the old learning idea - "writing it down, plants it in the brain"

Instead of simply seeing a word or phrase within the verification box, you now see an advertisement.  The user still asked to type in the word featured in the ad box, but this time the word can be brand relevant, forcing the user to interact with the advertisement before advancing.  Brilliant! I thought so at least.  The first question that came to my mind was... all of those words in the CAPTCHA security verification boxes are so loopy and don't make sense... so how can a brand have words that make sense? and how many variations do they need to come up with in order to keep it secure?  If they don't give a variety, does it make it easier for the security process to be hacked?  I hope to get a response back from the company soon and I will be sure to post when I do.

Outside of all my security questions, I think this is a very cool idea and a great marketing tool.

TYPE-IN Idea for marketers

This tool is all about branding.  The concept of writing/typing something in hopes of implanting it in the human memory bank can work - the question is what is the best strategy to ensure it does?

To me, it is all about weird, yet intriguing.  There are times when I see a CAPTCHA that makes me stop and think - such as "whale girlfriend" (got this one the other day).  That kind of phrase was so off key, yet intriguinly sensible that I stopped to think about it and have a laugh.  If you are a brand it is all about delivering that experience without stepping outside of who you are.  Therefore, if you are a bank, you probably don't want a phrase that says "robber candy" or something that is out of your cultural element.  Stay within your brand boundaries but think of ad content that is pushing the limit enough to spark curiousity.  It is okay to sound somewhat loopy in what is already a loopy situation.  It will be very interesting to see how much this ad tool catches on in the social media security realm.

 STILL UNSURE?  Watch the VIDEO

 

 

Comments

[Camera digital]

The sample policy to use social media within an organization. This document is an excellent starting point where the border should be.

[Social Media Services]

Very interesting idea! I think that could prove a very worthwhile approach in establishing long term relationships. I think that you would need to prioritise quite heavily towards the people who either link to you all the time or who have large, powerful sites. But these are the perfect people to build a relationship with as they have already shown that they like you by placing the link.

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