How Clickriver Works and How You Can use it to Market to Amazon Surfers
Before I describe what Clickriver is, you must remember that 1 in every 3 internet users visit Amazon to do a little online shopping. Which means that Amazon is a place to go for people that are just "searching around." Although Google is the primary destination for web surfers that are just "surfing," one can not count out Amazon as a major "surfing" alternative. Users often visit Amazon to compare prices and get an idea or review on a product. If someone wants to find a new toaster for their kitchen, they may turn to Amazon to compare prices and models.
With Google AdWords, companies can bid on certain keywords in hopes of getting highly rated impressions on Google's in-organic search results. These are called Pay Per Click ads and work much like ad banners on a website in terms of billing.
Clickriver thought**** since a lot people utilize Google for Pay Per Click ads, why couldn't these also be used on the Amazon search platform? Clickriver is just that. A Pay Per Click service that makes it easy to advertise on Amazon.com
1. Set up an account
2. Set up your budget
3. Select your target keywords and create text for your ad
4. Submit your credit card information
5. Analyze your click thru rates and determine your ROI
Clickriver is a great way to market your products/services on Amazon and it works because it makes the process simple for the user.
The only problem with the Clickriver ad placements is what I call "knowledgeable consumer users" KCU. With Google AdWords and Clickriver you are charged for the amount of times a web user clicks on your ad. Although a lot of people DO make purchases on the internet, there are a lot of people that are just looking to learn more about a product - product research with no intent of actually buying in the moment. A KCU may click on your ad but they are not going to buy your product, they just want to know more about it. So it comes down to ROI. Is a Pay Per Click ad making you money in the long run. Meaning... does the amount of money you make of your purchases from the ads outweigh the costs.
Clickriver is a simple and easy to understand service that can be beneficial if you monitor it consistently. Also, the service would be very useful for large inventory sellers.
Clickriver is actually run under Amazon's search division called A9. Here is a guidelines tutorial featured on Clickriver - Clickriver Guidelines
